Taking place at the Dubai World Trade Centre from May 6th to 9th, Arabian Travel Market (ATM) 2024 is the Middle East’s largest travel industry event. The main theme for 2024 will be ‘Empowering Innovation - Transforming Travel Through Entrepreneurship’, where we will explore how innovative sustainable travel trends will evolve and identify strategies for growth within specific key vertical sectors. A major exhibitor at the show, Ras Al Khaimah Tourism Development Authority (RAKTDA) will be showcasing the emirate of Ras Al Khaimah’s diverse destination offering, encompassing vast deserts, pristine beaches, stunning mountain landscapes and 7,000 years of tradition, culture and heritage.

With a goal of attracting over three million visitors annually by 2030, RAKTDA will share with industry professionals its tourism development plans, which include exciting upcoming projects in the Destination of the Future. With the UAE government declaring that the UAE's 'Year of Sustainability' will continue throughout 2024, RAKTDA will also highlight the emirate’s roadmap to becoming the regional leader in sustainable tourism by 2025, as well as its ambition to nurture an industry that is economically, environmentally, socially sustainable and supports liveability.