The brand story of Ras Al Khaimah began with the word kashida. For those familiar with Arabic, it is an extendable line that connects two words. The Arabic cursive script is graceful and flows like beautifully scribed calligraphic words.

The RAKashida tells the story of the inimitable destination and its connection to the desert, sea and mountains. It links the incredible geography with the natural environment. It provides a bond between the three tribes of the mountains, deserts and coastal line of the Emirate. The line is constantly in motion, waxing and waning with evolution, progress and development. The line is playful and connects words, art, fashion and the conscious to ancient worlds of Bedouin Taghrouda and Nabati poetry. It’s the heart and soul of the Emirate.
Ras Al Khaimah is world-famed for its glorious nature and sustainable adventure. RAKTDA unveiled a new vision and destination branch at the 2021 Arabian Travel Market (ATM). The new identity highlights the features of Ras Al Khaimah, including the mountain peaks, terracotta deserts, 64 kilometres of beaches and world-class hotels.

RAKashida is synonymous with personalised tourism experiences, including its rich history penned by the hand of its ancestors. RAKashida allows visitors to experience fun, discovery and adventure. RAKashida connects different worlds and people through its sustainable actions, wellness and unchartered moments.


Download the copyright-free, high-resolution images of Ras Al Khaimah. Use the breathtaking images for Instagram, media publications, Zoom meetings, screensavers and bucket list mood boards.
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Visit the vibrant world of Ras Al Khaimah and discover the adrenaline-pumping mountain and desert adventures. Stay in luxury hotels, explore busy souqs, experience breathtaking nature and listen to an array of exciting interviews with the country’s leading tourism industry experts. Download the shareable, copyright-free videos of Ras Al Khaimah.
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A brand style guide is essential to ensure cohesive, consistent, and recognizable marketing. Download high-resolution logos and brand identity guidelines for your marketing purposes.
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Included in Time magazine’s World’s Greatest Places of 2022, Ras Al Khaimah offers an experience of a lifetime where travellers can feel the Emirate’s beating heart across a range of landscapes from the sea and beach, desert and mountain range. Download the destination presentation to learn more about the Northernmost Emirate.